Digital Media & Marketing Coordinator

The Digital Media & Marketing Coordinator develops and manages digital content across platforms to support company branding, recruitment, social media, internal communication, and buyer engagement. This position collaborates with HR, admin, and web teams to ensure consistent, high-quality media aligned with business goals.

Job Responsibility

Reach out to our recruitment team for the full details of the job.
careers@iapparelintl.com


Job Duties

1. Content Creation & Media Production

  • Capture, edit, and produce high-quality photos and videos for events, products, and marketing.

  • Oversee video production from filming to final delivery.

  • Design recruitment posters, promotional materials, digital ads, and other visual assets.

2. Social Media Management

  • Manage and update social media platforms (Facebook, Instagram, LinkedIn, etc.).

  • Create engaging, platform-specific content to boost engagement and brand awareness.

  • Monitor inboxes and respond to inquiries and comments professionally.

  • Analyze performance metrics to optimize social strategies.

3. Website & Digital Asset Coordination

  • Work with web teams to maintain and update digital content on company websites.

  • Gather and supply media content to internal teams.

  • Ensure all online assets follow branding guidelines.

4. Recruitment & HR Marketing Support

  • Design recruitment visuals and internal HR materials.

  • Promote job openings with attractive digital content.

  • Manage communications with job applicants via email and social platforms.

5. Internal Communication

  • Create and distribute internal posters, reminders, and announcements.

  • Ensure internal content is visually appealing and consistent with company values.

6. Admin Team Support

  • Provide visual materials for reports, presentations, and general admin use.

  • Collaborate with admin staff to deliver required design and media assets.

7. Marketing & Branding

  • Oversee development of promotional content and marketing materials.

  • Maintain consistency in brand messaging and design across all channels.

8. Buyer Visit Presentations

  • Develop and deliver company profile presentations during buyer visits.

  • Coordinate with teams to gather accurate, up-to-date content.

9. Project Management & Collaboration

  • Manage multiple content and media projects simultaneously.

  • Work cross-functionally with internal teams to meet deadlines and execute campaigns.


Requirements

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Media, Design, or related field.

  • Proven experience in photography, videography, video editing, and graphic design.

  • Proficiency with tools like Photoshop, Illustrator, Canva, CapCut, Filmora, etc.

  • Strong written and verbal communication skills.

  • Ability to multitask and work independently or within a team.

  • Knowledge of social media platforms and current digital trends.

Skills & Competencies:

  • Creative & Technical: Strong visual design, editing, and media production skills.

  • Web Coordination: Familiarity with website asset management.

  • Social Media: Content creation, audience growth, and performance tracking.

  • Internal Comms: Clear, compelling internal messaging.

  • Administrative Support: Visual materials for administrative teams.

  • Project Management: Efficient task handling and deadline management.

  • Branding: Consistent use of brand identity across all materials.

Preferred Skills (Optional):

  • Experience with digital marketing tools (SEO, ads, email marketing).

  • Basic knowledge of web design and CMS platforms.

  • Familiarity with garment and bag manufacturing is a plus.

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